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About Grey House

Founded in 2021 by a broke book shopper who couldn’t even get Rs.1000 from his mom to buy The Flipkart Story, Grey House started with nothing — no funding, no connections — just relentless obsession to make online shopping affordable in Nepal.

Today, Grey House is one of the fastest-growing e-retail businesses in Nepal, generating multi-crore annual revenue and serving 50,000+ customers in just a few years.

Grey House (Grey.np) was founded by Nirvaya with a simple goal:

Make online shopping cheaper, simpler, and more accessible for everyone.

We removed unnecessary middlemen, kept lower margins, made operations leaner by eliminating unnecessary office or store space, and built systems that source the lowest-priced sellers and deliver directly to customers. This allows us to reduce price while maintaining high-quality service and a strong customer experience, supported by an in-house support team focused on customer satisfaction.

With a rapidly growing customer base and strong online presence, our ambition is to reach Rs. 50 crore in sales within the next five years, while helping Nepali businesses go global — delivering their products to customers in the UK, Australia, USA, India, China, and Canada.

We’re not just building an e-commerce store — we’re building a global bridge for Nepali products, scaling from Nepal to the world, one order at a time. 

About Grey

Building Brands from Nepal. Connecting Them to the World.

Founded in 2021, Grey began with a simple idea: make quality products more accessible and affordable for everyone.

What started as an online shopping platform has evolved into a broader vision — building a Nepal-based consumer products company that connects customers with great products while creating and taking homegrown Nepali brands to international markets.

Today, Grey operates through two complementary business verticals.

1. E-commerce: Making Shopping More Accessible

Our e-commerce platform brings together multiple sellers, brands and product categories under one digital marketplace.

Through our multi-vendor, multi-product model, we aim to simplify online shopping in Nepal by offering competitive pricing, a wide selection of products, reliable delivery and customer-focused service.

We continue to strengthen our digital commerce infrastructure and build a platform that makes everyday shopping more convenient and accessible.

2. Building Nepali Consumer Brands for the World

Beyond e-commerce, our long-term ambition is to become an export-focused consumer products company, developing our own brands around products where Nepal has a natural advantage.

Nepal has tremendous potential in agricultural and consumer products, particularly tea, coffee and other products rooted in its geography, agricultural heritage and production capabilities.

However, much of this potential remains untapped in terms of branding, product development, value addition and international market access.

We believe Nepali products should compete not only as raw materials but also as well-developed consumer brands in international markets.

Our ambition is to build a portfolio of Nepali brands that can serve customers both domestically and globally.

Our First Brand: Grey Leaf Premium Tea

Our journey into developing our own consumer brands began with Grey Leaf Premium Tea.

Tea is one of Nepal's established agricultural industries, with an estimated annual industry turnover of NPR 1,200–1,400 crore. Across the border, India represents an even larger opportunity, with an estimated tea market of approximately INR 1 lakh crore.

With Nepal's tea-growing regions, agricultural expertise and proximity to major tea-consuming markets, we see a significant opportunity to develop competitive Nepali tea brands.

Grey Leaf Premium Tea is our first step towards this vision — building a consumer brand that focuses on quality, freshness, accessibility and the potential of Nepali tea.

We intend to expand beyond tea into coffee and other carefully selected consumer product categories where Nepal can build a competitive advantage.

Our Vision

We envision Grey becoming a recognised Nepali consumer products company with a strong presence in both domestic and international markets.

Our long-term focus is to:

• Build and scale our own consumer brands originating from Nepal.
• Develop value-added products in categories where Nepal has production and sourcing advantages.
• Expand from domestic D2C commerce into international exports.
• Create stronger connections between Nepali producers, manufacturers and global consumers.
• Build sustainable businesses that contribute to Nepal's economy and create opportunities for local industries.

Looking Ahead

We are still at the beginning of our journey.

From making online shopping more affordable in Nepal to building consumer brands that can reach customers around the world, our ambition is to create something much bigger than an e-commerce business.

We believe the next generation of successful Nepali businesses will not only bring global products to Nepal, but also take proudly Nepali brands to the world.

Grey — Building from Nepal. Growing beyond borders.