Grey.com.np
Hooked: How to Build Habit-Forming Products by Nir Eyal
Hooked: How to Build Habit-Forming Products by Nir Eyal
Regular price
Rs439.00
Regular price
Rs1,120.00
Sale price
Rs439.00
Unit price
per
Couldn't load pickup availability
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Our customer's Reviews:
Thank you grey.np for quick delivery and for the bookmarks as well
- stutisinghbasnet -
-
Exchange Policy
For Any Damages Or Quality Issues We Do Make an Exchange For Upto 30 days From Date Of Delivery.
-
Social Impact
For Every 1 Order Placed We Contribute 1 Meal to Our Family From Old Age Homes
-
Delivery Timing
The Delivery Will Be Within 48 hours If Not Same day.
-
Customer Support
Call and message support is available between 10 am- 6 Pm, Sunday To Friday.