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Services Marketing: MBS 4th Semester By Nikha Shrestha, Dipendra Kumar Neupane & Ranu Maiya Shrestha
Services Marketing: MBS 4th Semester By Nikha Shrestha, Dipendra Kumar Neupane & Ranu Maiya Shrestha
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"Services Marketing" is a textbook authored by Mikha Shrestha, Dipendra Kumar Neupane, and Ranu Maiya Shrestha, tailored for the fourth semester of the Master of Business Studies (MBS) program at Tribhuvan University. Published by Advance Saraswati Prakashan, the book is available in English, priced at NRs. 235, and carries the ISBN 978-9937-744-83-6. advancesaraswati.com
While specific content details are not provided in the available sources, the textbook likely covers key aspects of services marketing, including:
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The unique characteristics of services compared to tangible products.advancesaraswati.com
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Strategies for effective service delivery and quality management.
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Understanding consumer behavior in service settings.
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The role of the marketing mix in services.
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Managing relationships and customer satisfaction in service industries.advancesaraswati.com
For a comprehensive overview of the topics covered, it would be beneficial to consult the book's table of contents or syllabus. You can obtain this information by contacting Advance Saraswati Prakashan directly through their website or visiting their office in Tinkune, Kathmandu.
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