Grey.com.np
The Curious Marketer: Expeditions in Branding and Consumer Behaviour by Harish Bhat
The Curious Marketer: Expeditions in Branding and Consumer Behaviour by Harish Bhat
Regular price
Rs640.00
Regular price
Rs640.00
Sale price
Rs640.00
Unit price
per
Couldn't load pickup availability
'Out of curiosity comes everything'-Steve Jobs
From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer.
From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.
Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.
From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer.
From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today.
Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals working in the colourful area of marketing.
Our customer's Reviews:
Thank you grey.np for quick delivery and for the bookmarks as well
- stutisinghbasnet -
-
Exchange Policy
For Any Damages Or Quality Issues We Do Make an Exchange For Upto 30 days From Date Of Delivery.
-
Social Impact
For Every 1 Order Placed We Contribute 1 Meal to Our Family From Old Age Homes
-
Delivery Timing
The Delivery Will Be Within 48 hours If Not Same day.
-
Customer Support
Call and message support is available between 10 am- 6 Pm, Sunday To Friday.