S does not mean an absence of problems, it is overcoming problems. Success is not measured by how high we go up in life, but how many times we bounce back when we fall down. Have you ever wondered why some people are more successful than others? It is no secret - they simply think and act more effectively. They have mastered the principles of success. Positive behavior comes effortlessly to them because they have internalized the success principles. Successful people accept responsibility and hold themselves accountable for their actions and decisions. This book can empower you to achieve your goals and live a meaningful life. You might have heard of the power of positive thinking, but have you ever heard of the power of negative thinking? Power of positive thinking, empowers you with a will power to succeed. Power of negative thinking empowers you with won’t power to fail. WHAT KIND OF BOOK IS THIS? In one sense, this book is a construction manual. It describes the tools you will need for success, and offers blueprints to help you build a successful and rewarding life. In a second, sense, it is a cookbook. It lists the ingredients—the principles—you will need to follow to become successful and gives you the recipe for mixing them in the correct proportions. But, above all, this is a guidebook – a step by step, how to book that will take you from dreaming about success to unlocking your potential for success. HOW TO READ THIS BOOK This book will empower you with time tested principles, which if applied properly, can help you to achieve lifetime success. But the concepts in this book cannot be absorbed by casual browsing or by gulping the whole book down in one reading. It should be read slowly and carefully, one chapter at a time. Don’t move on to the next chapter until you are sure you understand every concept in the previous chapter. Use this as a workbook. Write marginal notes to yourself. Use a highlighter as you read and mark those words or sentences or paragraphs that seem vital, or especially applicable to you. As you read, discuss the concepts in each chapter with viii preface your spouse or partner, or with a close friend. A second (and hopefully frank) opinion from someone who knows your strengths and weaknesses can be especially helpful. START AN ACTION PLAN One of the purposes of this book is to help you create an Action Plan for the rest of your life. If you have never created an Action Plan, it defines three things. 1. What you want to achieve 2. How you expect to achieve it 3. Target date to achieve it As you read this book, keep a notebook handy, divided into three sections: your goals, the stages in which you plan to reach them, and your timetable for success. By the time you finish reading this book, your notebook will be the foundation on which you can build your new life. The principles in this book are universal. They are applicable in any situation, organization, or country. As Plato said, “Truths are eternal.” Throughout the book I have used masculine gender, only for the purpose of ease in writing. The principles apply to both genders and are based on the premise that most people fail not because of lack of ability or intelligence but because of lack of desire, direction, dedication, and discipline. This revised edition clarifies and elaborates many concepts. It contains a detailed, step by step action plan along with the auto suggestions for the chapter on Subconscious mind in order to implement the concepts explained in the book. The revised edition not only explains the principles of success but also how to implement them.